IOFIT Smart Shoes Receives ISPO Gold Winner Award!

By Jungsoo Park – February 14th, 2017

Salted Venture, a spin-off startup from Samsung Electronics dedicated to creating IOFIT smart shoes, has been honored and selected for the ISPO 2017 Gold Winner Award.

At the end of January, nearly 50 international judges viewed more than 500 entries and named the best products in the categories ACTION, OUTDOOR, SKI, PERFORMANCE and HEALTH&FITNESS.

IOFIT is the smart shoes with sensors embedded in the sole that tracks and analyzes your balance, form, and technique, which are unique data that can only be obtained from your feet. It delivers real-time data and coaching tips to your compatible smartphone app to help you better understand how to maximize your training, performance, and health. IOFIT is initially focusing on golf as its target market with plans for diverse application in other areas of sports, healthcare, and entertainment.

The ISPO AWARD is ISPO’s quality seal for outstanding new products. It is broken down into five segments and subordinate categories that reflect the sporting goods market and IOFIT has been awarded in the HEALTH&FITNESS category. ISPO GOLD WINNER AWARD represents the best products and new developments in their respective categories.

IOFIT Smart Shoes were on display in ISPO Award Exhibition area located in Hall B1 at ISPO MUNICH. The award ceremony was held during ISPO MUNICH (February 5 to 8). For more information, please visit, where the shoes are available for purchase as well.


IOFIT is a product brand name of Salted Venture, Co., Ltd., the first spin-off startup from Samsung Electronics. In August 2016, IOFIT successfully funded over 300% of its goal on crowdfunding campaign and have won various awards of prestige, including 2017 CES Innovation Award. The company was established in August 2015 with a mission to create smart shoes that empower people to improve physical training, performance, and health.


Samsung Spin-off Showcases IOFIT Smart Shoes At PGA Merchandise Show

By Jungsoo Park – January 16th, 2017

The world’s very first smart golf shoe from Samsung Electronics spin-off company, Salted Venture, is showcasing its fully fledged product for the first time at the 2017 PGA Merchandise Show, held in Orlando, Florida.

Developed over the last two years, the IOFIT smart shoes use sensors embedded in the soles to track and analyze your weight transfer and balance, the most fundamental but under-performed aspects in golf swing. The information is transmitted in real-time to a compatible smartphone app that provides instant feedback and personalized coaching for improvement.

“In the past, the only way for golfers to get professional feedback on their swing was to hire a coach or purchase equipment that costs thousands of dollars,” said Salted Venture CEO and Founder Jacob Cho. “Now, with just a pair of shoes and an app, golfers can have access to meaningful information that empowers them to improve anywhere at an affordable price.”

Key shoe features:

  • Lightweight and breathable textile lining
  • Superior outsole traction
  • Two styles: Pro and Pro Classic
  • Battery life: 20 hours of continuous use

Key app features:

  • Syncs via Bluetooth to iOS and Android either on smartphone or tablet
  • Optional video sync – make a video recording of your swing
  • Swing comparison – compare stats to the pros and receive actionable feedback
  • Professional swing library – download additional swing data from pro players
  • Share your swing – share your swing performance and progress via SNS or email.

“We are very excited to show IOFIT smart shoes at the 2017 PGA Show because of its passion for golf and technology that is rapidly changing the industry,” added Cho. “We brought a very experienced product development team together from leading companies like Samsung and PING to fulfill our mission to empower golfers with meaningful data.”

IOFIT smart shoes will be showcasing at Booth 2709 in KSPO section during the PGA Show from January 25th to January 27th. Exclusive discounts and special events will be offered for a limited time at the Show. You can view the website here and download product images and videos here.

About Salted Venture
Salted Venture is the first spin-off startup that began as a Creative Lab project inside Samsung Electronics. Salted Venture launched a crowdfunding campaign this past summer that raised over 300% of its funding goal and have won prestigious 2017 CES Innovation Award in wearable technology category.

Salted Venture Smart Golf Shoes Named CES 2017 Innovation Awards Honoree

By The Korea Herald – November 16th, 2016

Salted Venture, a member company of the Born2Global Center, announced Wednesday its independently developed smart golf shoes, Iofit, will be receiving the Innovation Award at CES 2017, the world’s largest electronics expo, to be held in the United States in January 2017.

The CES Innovation Award is granted by the Consumer Technology Association to the highest-quality products in 28 categories (e.g. home appliances). Iofit will receive the award in the wearable technology category, which has seen increasingly intense competition in recent years.

Iofit is a golf shoe brand that helps the wearer achieve the most effective impact position by measuring the degree to which the wearer’s center of gravity shifts using a sensor attached to the sole. Through a self-developed mobile application, the device can process 30 to 120 data frames per second.

Iofit provides not only real-time data on changes in the wearer’s center of gravity, but also balance data for each swing position (e.g. address, backswing top, and impact point). The wearer can compare this data with that produced by professional golfers and then use it to adjust his or her posture or discuss technique with a coach.

The key focus of the company was to enhance the sensor’s sensitivity and make it more durable and water resistant. Salted Venture CEO Cho Hyung-jin said, “This device is highly accessible, as it is more compact in size and much more affordably priced (200,000 won, or $171) than other similar devices. In the future, we will apply this technology to other types of sports footwear, such as baseball, tennis and weightlifting shoes.”

*Original article from

IOFIT Kickstarter Campaign Successfully Funded!

By Samsung Newsroom – August 11, 2016

Ask any novice or advanced golfer what the hardest part of golf is, and you’re more than likely to hear that it’s the art of mastering the swing. With so many types of strokes (and clubs) required for golf from driving to chips to putts, the advanced golfer has often spent many years perfecting his or her game through various lessons, practice at the range, and real-life play on the green.

Into this mix, a team with the Samsung C-Lab (short for Creative Lab) was recently inspired to develop a first-of-its-kind product, the IOFIT smart golf shoe, which utilizing pressure sensor technology embedded in the shoes, provides real-time analysis and feedback on a player’s golf swing through a mobile app.

For its part, there was an article featured Samsung C-Lab last month on Samsung Newsroom, a program designed to support Samsung employees in nurturing their own business ideas towards the ultimate goal of becoming fully fledged businesses. During their participation in C-Lab, Samsung workers can take six months to a year away from their usual day jobs to devote themselves 100% to working on their ideas.


A Mission to Change the Way People Play Sports

Envisioning to change the way people play sports, the IOFIT team, following a period of formation and incubation through C-Lab, launched the world’s first smart shoe product to help golfers quickly and smartly improve their games.

The IOFIT smart golf shoe features a high-quality, comfortable shoe product, which incorporating thin pressure sensors embedded in the outsole, measures a player’s balance and weight shifts in real-time. This data is then transferred via Bluetooth to the user’s smartphone where analysis and feedback is provided through an app on how the player can improve his or her swing. The IOFIT pressure sensor technology is itself particularly cutting-edge, designed to accurately detect any subtle changes in pressure distribution in a matter of milliseconds. The sensors are also waterproof and carefully built to withstand excessive amounts of weight, of up to 330 lbs (150 kg).

WELT Kickstarter_Main_3

Once the data is fed from the shoe to the user’s smartphone, the IOFIT app offers key functions including complete analysis of a player’s swing from pressure distribution to center of pressure (CoP) to left/right and front/back balance in real-time. Another function of the app then interprets this data to provide coaching and personalized feedback to the user. To round out the features, the app also includes an option for players to compete with their friends on who has the better golf swing as well as share their individual swing information.

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IOFIT Kickstarter Campaign

Passionate about the unique offering of its product, the IOFIT team provided samples of its smart shoes for various media outlets to trial. The feedback that came back was nothing short of terrific with outlets from CNET to Gizmodo to Fortune to many others praising the effectiveness and fun factor of the shoes.

As the IOFIT project entered its culmination phase and to begin delivering the shoes to people worldwide, the IOFIT team launched a crowdfunding campaign via the well-known Kickstarter platform. A common funding approach for today’s start-ups, crowdfunding involves the raising of funding for a new venture via monetary contributions from a larger number of people, and is typically conducted through internet platforms.

IOFIT’s Kickstarter page, which was launched on August 2, successfully reached its goal of raising USD 30,000 in just 10 hours. As of the date of this post, the funding stands at just over USD 50,000.

The IOFIT team sees golf shoes as just the start and envisions to expand their line of smart shoes into other sports and, even different fields, like healthcare.

Check here for a fun demo of IOFIT Smart Golf Shoes:

*Original article from

IOFIT Smart Golf Shoes Launches On Kickstarter

By Andy Boxall – August 2, 2016

A pair of smart shoes that were originally conceived in Samsung’s secret innovation lab, before taking on a life of their own in a spin-off company, has launched on Kickstarter, ready to help wearers improve their golf game. One of golf’s challenges is learning how to shift your weight from one foot to the other at the right time. Master it, and your swing improves considerably. The trick is, understanding where you’re going wrong, and how it feels when you get it right. The technology inside Iofit’s smart shoes is designed to help.

Sensors embedded in the outsole measure four key aspects: Left/right balance, front/back balance, pressure distribution, and any shift in weight. Clever algorithms pull the data together to help illustrate where your weakness lies, so you get instant feedback and the information needed to make a change. The shoes can detect tiny changes in pressure, and respond to them in milliseconds.

The app is designed to be used by the individual player trying to improve, and also as a tool for golf coach. It has the option to record your swing, then plots the data collected from the shoes against the video, and compares the result to other players. It can be set up to monitor multiple shots, so there’s no need to keep stopping, making it easier to track consistency. Because swing and balance data can be shared with others, you can receive coaching remotely, complete with annotated video and a voice-over.

Designed with the help of a product designer from golf brand Ping, the Iofit shoes come in two different styles, Sport and Classic, and in multiple colors. Both have the same technical capability, and run on a coin cell battery, so there’s no need to charge them up. However, the battery will need replacing after five days of use, if you average about two hours play time each day. The app is compatible with Android and iOS, and the shoes come in sizes for both men and women.

The Iofit golf shoes have huge potential, unlocking data that most players will never have the chance to visualise, making it easier to understand. While we’ve seen wristbands, and sensors that attach to belts and clubs before, the data won’t matter if your balance, weight shift, and posture is all wrong. Putting on these shoes may fix a problem that before was difficult to isolate.

The Kickstarter campaign starts on August 2 and has a goal of $30,000. To secure a pair of Iofit shoes you’ll need to pledge $190 now, but this figure rises to $200 and $210 if you miss out on the early bird offers. There are also options to buy more than one pair. Provided the campaign gets funded, the shoes are likely to be on your feet in February 2017.

Check out IOFIT’s Kickstarter Video:

*Original article from


Train Smarter and Coach Better with IOFIT, Debuting Globally at MWC 2016


By Samsung Newsroom – February 15, 2016

While the latest smart phones may be the focus of attention at Mobile World Congress 2016, some of the most interesting tech gadgets that will be unveiled to the world aren’t yet considered to be part of the mainstream.

Take IOFIT, for example. Technically considered a wearable device, this unique smart shoe is in a category of its own. Developed by Salted Venture, a startup supported by Samsung Electronics, IOFIT is a solution that utilizes a combination of pressure sensors and a coaching app to improve a user’s balance and body posture to enhance one’s fitness routine or golf swing.

“There’s so much valuable information coming from our feet, and it’s being wasted,” said Jacob Cho, CEO of Salted Venture. “So, we wanted to make use of this data and utilize it to provide value to people. That was the driving force behind IOFIT.”


Getting Off on the Right Foot

The idea for the smart shoe was born at C-Lab, one of Samsung’s primary Innovation Programs that helps its employees to nurture creative business ideas. Soon thereafter, the team left the firm to establish Salted Venture as an independent company and create new business opportunities.

After realizing the possibilities and potential applications of the information coming from feet—possibilities that range from healthcare initiatives to video games—the minds behind IOFIT realized that they needed to segment their customer group to a more specific target to provide the most value. That’s when their extensive field research began.


While visiting premium fitness centers and professional golf facilities, the team learned how force plates—equipment used for posture rehabilitation and data analysis—proved the value of their idea. “There was an existing solution that was providing value already,” said COO and UX Planner Sehee Lee. “That’s what validated our belief in how this product can provide value for people.” Unlike the static, pricey equipment, however, the IOFIT shoe would need to be portable and cost-effective.


To do this, data analysis technology like accelerometers and pressure sensors were incorporated into the outsoles of shoes. Together, they are able to measure users’ balance, weight shift, ground contact force and location of COG (Center of Gravity)—specific factors essential to enable a more efficient and injury-free fitness and golf experience. This data, updated in real-time, is displayed on a pressure map on the screen of the IOFIT smartphone app, which pairs to the shoes.

“The technology is not only portable, but also seamless. It’s integrated into something you wear all the time, so you don’t even have to think about it,” noted Marketer Jungsoo Park.


IOFIT: A New Kind of Smart Shoe

As wearable device users, the creators behind IOFIT recognized the limitations of wearables such as smartwatches, fitness trackers and even other smart shoes currently available on the market.

“They’re tracking and throwing around all these data points and suggesting problems, but not providing a solution to the problem,” Cho said. “The few devices that have been able to offer a solution are trying to serve as an alternative to training with a coach, and attempting to build something greater than a human-to-human experience.


As such, it didn’t take long for IOFIT to become centered specifically on coaching. Instead of simply offering users a compilation of data, the Salted Venture team developed a system that allows for an enhanced person-to-person connection.

What makes this possible is the video playback feature of the IOFIT application, which allows a user to evaluate their form and the respective real-time data all on one screen. Utilizing this core feature, a user can better visualize how they look, and how their stance and posture are affecting their fitness routine or their golf swing.


Another core feature of the application is the customizable coaching and analysis software which can be used to leave feedback or compare saved videos. With this tool, a coach can draw directly on the video or leave voice-over comments to offer precise, straightforward feedback. Furthermore, two videos can be compared side-by-side or stacked to give a clearer picture of what the data should or should not look like, allowing trainers to easily coach no matter their location in the world.

“We want to be a platform and a coaching tool for people to use. It’s an add-on to the interactive experience between people,” stated Lee. “You can’t outweigh the benefits that come from a real human-to-human interactive experience.” In this way, IOFIT remains unique in an ever-growing wearables market.


Going Global

While functionality is indeed an important factor, the footwear industry is also about style, which is why Salted Venture is focusing many of their efforts on the design of IOFIT.

“We don’t want people to just buy our shoes for functionality. We also want them to feel proud when they wear our shoes in public,” said Park.

As such, the startup is actively seeking business opportunities with footwear companies, and has already garnered attention from some of the world’s biggest brands. The group hopes to reach out to other shoe brands that share their vision during Mobile World Congress later this month in Barcelona, where they will be participating as an exhibitor.

Salted Venture is also excited to showcase IOFIT on a global level and get feedback on their product.

“Our goal is to empower people who love fitness and sports to train smarter and coach better,” Cho explained. “We want to see our products being used by inspiring athletes, coaches and individuals all over the world and to make their training and coaching experience the best it can be.”

Be sure to check out IOFIT at MWC from February 22 to February 26, 2016. IOFIT will be showcased at Stand 8.0K5 in Hall 8.0 of Fira Gran Via. To watch IOFIT demonstration, check out the video below.


*original article from

Samsung Creative Lab: Quirky Start-Up Ideas

By Jungah Lee – November 19, 2015

Samsung — the world’s largest maker of smartphones, TVs and memory chips — has been quietly nurturing some 350 young engineers inside Creative Lab, its ideas incubator. The electronics giant, however, says it’s not searching for the next big thing. Rather, the goal of the C-Lab is to find “the next small big thing” — a discovery that may not seem like a big deal immediately but that will, over time, open up new markets and be incorporated into must-have technology.

Samsung employees with quirky and interesting ideas can take time out from their full-time jobs to develop their products. Here are a few of the products the C-Lab has been working on.


The IoFIT device — whose developers included an engineer with backache caused by poor posture — can be placed in any shoe. Its embedded sensors monitor the wearer’s posture and stride, helping to correct his or her gait via an app. The IoFIT project was spun off as Salted Venture in September.

Prototypes of IoFIT, developed in the C-Lab. (Photographer: Jung Jaeho/ via Bloomberg)


Choi Hyun Chul, chief executive officer of Innomdle Lab, poses for a photograph while wearing the prototype of the TipTalk device with his finger to his ear in Seoul, South Korea, on Friday, Oct. 23, 2015. Choi, a Samsung Electronics Co. engineer, developed a wristband that keeps eavesdroppers from listening to smartphone conversations. Photographer: SeongJoon Cho/Bloomberg

This is what the TipTalk looks like when it’s in use. (Photographer: SeongJoon Cho/Bloomberg)

TipTalk eliminates the need for headphones or talking into your phone: it’s a wristband containing a sensor can transmit telephone conversations through a fingertip pressed against your ear.

The prototype of TipTalk device, developed by Innomdle Lab, sits on a Samsung Electronics Co. Galaxy Note 4 smartphone displaying the TipTalk app in this arranged photograph taken in Seoul, South Korea, on Friday, Oct. 23, 2015. Choi, a Samsung Electronics engineer, developed a wristband that keeps eavesdroppers from listening to smartphone conversations. Photographer: SeongJoon Cho/Bloomberg

The wristband keeps eavesdroppers out of your conversations. (Photographer: SeongJoon Cho/Bloomberg)

The device means that even in a crowded space, you can hear what’s being said on the other end of the telephone line — but nobody else can.



Jeon Dae Young’s product, Jamit, is designed to help people learn to play the violin. Jamit is a sensor-filled device that’s placed on a violin and communicates performance data to an app downloaded onto a tablet computer. The tool guides the player and users can also take lessons via the app.

Chon Dae-Young, creative leader for JamIT device, developed by Samsung Electronics Co. Creative Lab (Samsung C- Lab), with a device attached to a violin.

Jeon Dae Young demonstrates the Jamit. (Photographer: Yu Ye Eun/Cheil Worldwide via Bloomberg)

*Original article from