By Jungsoo Park – February 14th, 2017
Salted Venture, a spin-off startup from Samsung Electronics dedicated to creating IOFIT smart shoes, has been honored and selected for the ISPO 2017 Gold Winner Award.
At the end of January, nearly 50 international judges viewed more than 500 entries and named the best products in the categories ACTION, OUTDOOR, SKI, PERFORMANCE and HEALTH&FITNESS.
IOFIT is the smart shoes with sensors embedded in the sole that tracks and analyzes your balance, form, and technique, which are unique data that can only be obtained from your feet. It delivers real-time data and coaching tips to your compatible smartphone app to help you better understand how to maximize your training, performance, and health. IOFIT is initially focusing on golf as its target market with plans for diverse application in other areas of sports, healthcare, and entertainment.
The ISPO AWARD is ISPO’s quality seal for outstanding new products. It is broken down into five segments and subordinate categories that reflect the sporting goods market and IOFIT has been awarded in the HEALTH&FITNESS category. ISPO GOLD WINNER AWARD represents the best products and new developments in their respective categories.
IOFIT Smart Shoes were on display in ISPO Award Exhibition area located in Hall B1 at ISPO MUNICH. The award ceremony was held during ISPO MUNICH (February 5 to 8). For more information, please visit www.iofitshoes.com, where the shoes are available for purchase as well.
IOFIT is a product brand name of Salted Venture, Co., Ltd., the first spin-off startup from Samsung Electronics. In August 2016, IOFIT successfully funded over 300% of its goal on crowdfunding campaign and have won various awards of prestige, including 2017 CES Innovation Award. The company was established in August 2015 with a mission to create smart shoes that empower people to improve physical training, performance, and health.