Samsung Spin-off Showcases IOFIT Smart Shoes At PGA Merchandise Show

By Jungsoo Park – January 16th, 2017

The world’s very first smart golf shoe from Samsung Electronics spin-off company, Salted Venture, is showcasing its fully fledged product for the first time at the 2017 PGA Merchandise Show, held in Orlando, Florida.

Developed over the last two years, the IOFIT smart shoes use sensors embedded in the soles to track and analyze your weight transfer and balance, the most fundamental but under-performed aspects in golf swing. The information is transmitted in real-time to a compatible smartphone app that provides instant feedback and personalized coaching for improvement.

“In the past, the only way for golfers to get professional feedback on their swing was to hire a coach or purchase equipment that costs thousands of dollars,” said Salted Venture CEO and Founder Jacob Cho. “Now, with just a pair of shoes and an app, golfers can have access to meaningful information that empowers them to improve anywhere at an affordable price.”

Key shoe features:

  • Lightweight and breathable textile lining
  • Superior outsole traction
  • Two styles: Pro and Pro Classic
  • Battery life: 20 hours of continuous use

Key app features:

  • Syncs via Bluetooth to iOS and Android either on smartphone or tablet
  • Optional video sync – make a video recording of your swing
  • Swing comparison – compare stats to the pros and receive actionable feedback
  • Professional swing library – download additional swing data from pro players
  • Share your swing – share your swing performance and progress via SNS or email.

“We are very excited to show IOFIT smart shoes at the 2017 PGA Show because of its passion for golf and technology that is rapidly changing the industry,” added Cho. “We brought a very experienced product development team together from leading companies like Samsung and PING to fulfill our mission to empower golfers with meaningful data.”

IOFIT smart shoes will be showcasing at Booth 2709 in KSPO section during the PGA Show from January 25th to January 27th. Exclusive discounts and special events will be offered for a limited time at the Show. You can view the website here and download product images and videos here.

About Salted Venture
Salted Venture is the first spin-off startup that began as a Creative Lab project inside Samsung Electronics. Salted Venture launched a crowdfunding campaign this past summer that raised over 300% of its funding goal and have won prestigious 2017 CES Innovation Award in wearable technology category.

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